Why BYG?
We wanted to make food you could come back to.
Not something you eat only when you’re dieting.
Not a fixed meal plan.
Not food that makes everyday eating complicated.
BYG is made for the ordinary parts of your day.
Oats in the morning.
A salad when you want something fresh.
A toastie when you want comfort.
Something warm when the day asks for it.
A little shot.
A little sweet.
Something good for every part of your day.
- 01
Good everyday food
Food designed to come back to, not survive for seven days.
- 02
Kept close
We are starting with one neighbourhood so the food doesn’t spend forever travelling.
- 03
Your day, your choice
No compulsory meal schedule. Choose what works for your day.